Winter Sport in Italy Vintage Travel Poster, 1935. Unframed Vintage Travel Poster

Winter Sport in Italy Vintage Travel Poster, 1938. Unframed Vintage Travel Poster. This poster is based on a booklet published by the 1930s by the ENIT (Italian State Tourist Department).

Poster History:
This design for “Wintersport in Italien” was part of ENIT’s 1935 campaign for promoting skiing in the entire north of Italy. It is signed “F. Romuli. It was printed by Barabino & Graeve – Genoa.

Of this artist I can find no information so far. The combination of movement, sharp edges, typography and color makes for a beautiful example of the modern art deco style.

The original booklet also has the stamp of the travel agency (not in the poster) identifying where it was distributed: “Reisbureau Stenmayer GmbH Wiesdaden.” 

The ENIT (Ente Nazionale Italiano per il Turismo or Italian State Tourist Department now the “Agenzia nazionale del turismo” was a major publisher of posters, brochures, booklets, magazines, advertisements, and postcards promoting travel to Italy. We should be thankful for this because the ENIT promoted numerous artists and graphic designers and published beautiful and well-designed campaigns that have stood the test of time and remain wonderful today. This poster is just one amazing example.

There are numerous books on the posters published by the ENIT in the 1920s and the 1930s.  I have not yet found (though it might well exist) a good history in Italian or English on the artistic direction of the ENIT. Hiring designers was expensive and images created would be used in posters, brochures, and postcards. Because of this images used on posters would be used in many different types of media.

Poster Details: 
Museum-quality posters made on thick and durable matte paper. Add a wonderful accent to your room and office with these posters that are sure to brighten any environment. • Paper thickness: 10.3 mil • Paper weight: 5.57 oz/y² (189 g/m²) • Giclée printing quality • Opacity: 94% • ISO brightness: 104%